- Love : it is the reason that motivates our action. We want to transmit the Love that we have ourselves received.

​​- Altruism : we consider profit as a means to help the most vulnerable people and not as an ultimate goal

- Solidarity : as this African proverb says, "alone we go faster, together we go further". We believe that we depend on each other and that is why we are making our customers actors by giving them the opportunity to contribute to our vision.

- Responsibility : we act on the conviction that each and everyone of us has received gifts and talents. These talents give us the capacity to contribute to the development of our environment by taking concrete actions aimed at improving our quality of life as well as that of our surroundings, without systematically waiting for help from third parties.
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- Integrity : our actions and achievements are based on ethical values